Top Shoe Brand Trends in 2026 - Most Searched & Owned Brands Ranked
February 11, 2026
Salomon ULTRA GLIDE 4
As 2026 unfolds, the footwear landscape continues to shift dramatically. Consumer preferences have evolved, new brands have risen in popularity, and established names have experienced significant changes in search interest and ownership. In this comprehensive analysis, we break down the top shoe brands that dominated 2026 compared to 2025, giving you crucial insights into current market trends. Whether you're a sneaker enthusiast, casual buyer, or looking for specific footwear styles, understanding these rankings helps you stay informed about what's trending. Plus, with brand sizing variations being a key challenge, check out our strategies to get the right shoe size and our shoe size comparison guide to ensure the perfect fit.
Most Searched Shoe Brands in 2026
The most searched shoe brands of 2026 reveal fascinating shifts in consumer interest. Salomon has surged to the top, while UGG's dramatic rise reflects renewed consumer enthusiasm for comfort and style. Below are the top 20 most searched shoe brands in 2026, ranked with position changes compared to 2025. Note that sizing can vary significantly across these brands, so refer to our complete guide to shoe sizing conversion charts for international sizing help:
- Salomon↑ 2 (from #3)
- UGG↑ 8 (from #10)
- Asics↓ 1 (from #2)
- Birkenstock↑ 7 (from #11)
- Timberland↓ 1 (from #6)
- Adidas↓ 5 (from #1)
- Dr. Martens↓ 3 (from #4)
- New Balance↓ 1 (from #7)
- Blundstone— (from #9)
- Nike↑ 2 (from #12)
- Buffalo↑ 6 (from #17)
- Prada★ NEW
- Hoka↓ 8 (from #5)
- La Sportiva↑ 5 (from #19)
- Puma↓ 7 (from #8)
- Mizuno↓ 2 (from #18)
- Tod's★ NEW
- Teva↓ 5 (from #13)
- Red Wing↓ 5 (from #14)
- Merrell★ NEW
Most Owned Shoe Brands in 2026
While search trends show consumer curiosity, ownership data reveals which brands actually dominate consumers' shoe collections. The most owned brands of 2026 tell a story of timeless classics and rising favorites. From the iconic Nike Air Force 1 and Adidas Samba to emerging preferences for premium and comfort-focused brands, these rankings show real-world purchasing patterns. Below is the list of the top 20 most owned shoe brands in 2026, with position changes compared to 2025 and sizing guides linked where available:
- Nike— (from #1)
- Adidas— (from #2)
- New Balance— (from #3)
- Asics— (from #4)
- Converse↑ 1 (from #6)
- Vans↓ 1 (from #5)
- Dr. Martens↑ 3 (from #10)
- Jordan (Nike Air Jordan)— (from #8)
- Hoka— (from #9)
- Salomon↑ 2 (from #12)
- Puma— (from #11)
- Reebok↑ 2 (from #14)
- Birkenstock↓ 6 (from #7)
- Timberland↑ 5 (from #19)
- Brooks↓ 2 (from #13)
- UGG★ NEW
- Skechers↑ 1 (from #18)
- Crocs↓ 2 (from #16)
- Clarks★ NEW
- Saucony↓ 5 (from #15)
Key Trends & Insights for 2026
Salomon's Rise to the Top: The biggest story of 2026 is Salomon's explosive growth, jumping from #3 in searches to #1. This reflects growing consumer interest in trail running and outdoor performance footwear.
Premium & Comfort Brands Gaining Ground: UGG, Timberland, and Birkenstock all experienced significant rises in consumer interest, suggesting a shift toward comfort-first purchasing and investment in quality footwear.
Athletic Brands See Mixed Results: While Nike and Adidas maintain top ownership positions, their search rankings dropped, indicating market saturation and mature consumer bases.
New Players Enter the Top 20: UGG and Clarks made their debuts in the top 20 most owned brands, showing their growing market presence and consumer adoption.
Find Your Perfect Shoe Brand in 2026
With such dynamic shifts in shoe brand popularity, choosing the right brand has never been more important. Whether you're drawn to performance-focused options like Salomon and Hoka, classic favorites like Nike and Adidas, or comfort-focused brands like New Balance and UGG, understanding sizing is critical to your success.
Different brands have different sizing standards. Adidas shoes often fit differently than Asics, and Nike sizing may not align with New Balance. That's where our expert resources come in. Use our online shoe sizing guide, shoe size comparison guide, and comprehensive conversion charts to navigate these differences with confidence.
Ready to find the best fit for your lifestyle and preferences? Use our FREE website's specialized tools to explore these brands, compare sizing across your favorites, and get personalized recommendations. From trending Salomon trail runners to timeless Nike classics, we'll help you find shoes that fit perfectly.